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Peace Coffee has been pedaling organic coffee in Minneapolis since 1996. Their mission is to make exceptional-tasting, organic fair-trade coffee that sustains the livelihoods of the people who grow, roast, and sell it. They have been our title sponsor since day one.
Peace Coffee Shops serve up delicious brewed coffee, lattes, and specialty beverages along with a variety of goodies from Patisserie 46, Sift Gluten Free Bakery, and many more local sources. Stop in today for some pre-ride fuel!
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ERIK’S Bike, Board and Ski is a premier retailer for all of your Bike, Snowboard, Downhill Ski, Bike Repair and Bike Fitting needs in Minnesota and Wisconsin!

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Founded on performance and fueled by innovation, our focus on the rider and their needs is our constant. From seasoned pros and weekend warriors, to kids and commuters—if you ride, we’re for you.
Pizza Luce
Pizza Luce’s ongoing goal is to create and serve creative and artistic pizzas in a fun environment. Perfect for post-ride refueling.
Phil Carlson Custom Woodcraft
Phil Carslon Custom Woodcraft specializes in remodeling, home repair and custom woodcraft projects.
Top Shelf
A strong service ethic and an imaginative staff of loyal and dedicated tailors, combined with energy and panache, have built Top Shelf into one of the largest sellers of custom clothing in America.
Nelson Focus Financial
Matt Nelson will coordinate the financial planning process for you, helping you identify your goals, and working with you to implement a series of strategies that will help realize your vision for the future.
Birchwood Cafe
The Fix Studio is a sports performance optimization destination
in south Minneapolis. Services include: Sports Massage, Bike Fitting, Gait Analysis, VO2 Max Testing, and PowerFix indoor Cycling Classes.
VERT | CI 15+ years experience in print, digital and product design combined with a diverse network of creative professionals gives us the scalability to work with businesses of all sizes on projects big and small.
Xterra Wetsuits
Xterra Wetsuits sells directly to triathletes. By avoiding the middleman you get a better wetsuit at a much lower price than the competition.
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Tin Whiskers Brewery Tin Whiskers is on a mission to make technically excellent beers, and is the perfect place for beer-nerds and non-nerds alike.
Untapped Athletic Fuel 100% natural, pure organic Vermont Maple Syrup packed and ready to roll on any adventure.